Vibe – Personal Care Products
Background
- Clint : Vibe Beauty INC
- MY ROLE : LOGO DESIGN, BRANDING
- SEP 2021
Vibe is a comprehensive line of premium personal care products, developed to enhance natural beauty and nourish deeply. These products are elegant, silky, and special, designed to leave individuals feeling vibrant and confident.
Problem and Goals
The challenge was to carve out a niche in a competitive market, catering to trendy individuals aged 18-35 seeking effective and stylish personal care solutions. The goal was to establish Vibe as a go-to brand for those looking to boost their natural radiance.
Process and Solution
The development of Vibe involved meticulous product formulation, branding, and marketing. Sleek, minimalistic packaging and the tagline “Feel the Vibe, Embrace the Glow” were crafted for a holistic experience. Leveraging Instagram and TikTok, the brand highlighted transformative results through influencer partnerships and user-generated content.
I crafted Vibe to blend classical design with modern elegance, showcasing its vibrant and confident aura through magazine ads, billboards, and shop signage, emphasizing its ability to deeply enhance natural beauty.
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