Lemon Tree Bakery
Background
- Clint : Lemon Tree Bakery Pvt. Ltd
- MY ROLE : REBRANDING
- AUG 2023
Established in 2017, Lemon Tree Bakery set out to embody quality and innovation. The task was to rejuvenate its visual identity to mirror its evolving purpose and attract a broader clientele.
Challenge and Objectives
The challenge was to contemporize the brand without losing its essence. Objectives included elevating visual allure, expanding the customer base, and articulating the bakery’s commitment to artisanal excellence.
Approach and Resolution
Through research, evaluation of the existing brand, and customer feedback analysis, I crafted mood boards and innovative design concepts. The new brand narrative accentuates artisanal skill and modern flair. The logo was revamped to exude contemporaneity and familiarity, featuring modern fonts and a warm color palette. Eco-conscious packaging and updated marketing collateral were devised for a consistent brand image.
Impact
The rebranding initiative successfully propelled Lemon Tree Bakery into the modern realm, appealing to a broader demographic while upholding its foundational principles. Heightened brand visibility and customer interaction have led to increased sales both in-store and online, validating the efficacy of the revitalized visual identity.
Lemon Tree Bakery’s fresh visual identity showcases a revamped bread icon with minimalist aesthetics and lively hues. The updated color scheme boasts deep browns and soft creams, complemented by contemporary sans-serif typography for enhanced readability and allure. Sustainable packaging underscores the handmade essence of the bakery’s offerings, while cohesive visuals across all channels reinforce the brand’s ethos.
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