DURPI-BRANDING

Background
  • Clint : Alata Pet food production
  • MY ROLE : Brand DESIGNER
  • Dec 2021 - Jan 2022

In the project for “Durpi,” a yak cheese dog chew inspired by the popular Nepali human chew “Churpi,” I aimed to create a compelling brand identity that resonates with pet owners seeking natural and nutritious treats for their dogs. My role encompassed logo design, packaging, and overall branding to communicate the product’s unique selling points: natural ingredients, health benefits, and sustainability.

Problem and Goals

The challenge was to develop a brand identity that appeals to health-conscious and environmentally aware pet owners aged 25-45. The objective was to highlight the product’s natural ingredients and health benefits while ensuring the brand’s sustainability message.

Process and Solution

The design began with thorough research, analyzing competitors and market trends in the natural pet treat sector. Inspiration was drawn from nature and health-focused brands. I created initial sketches focusing on natural ingredients and health benefits, which were then developed into digital drafts. The selected concept was refined based on client feedback, ensuring scalability and versatility for various applications. The final design featured natural elements, clean and modern typography, and a vibrant color palette, emphasizing the product’s nutritional benefits.

impact

The Durpi branding project successfully established a brand identity that appeals to the target market, highlighting the product’s natural and health-oriented qualities. The final design met all client requirements and provided a strong foundation for the product’s branding and marketing efforts. This project demonstrates my ability to create impactful brand identities that align with client goals and market needs.

The comprehensive branding for “Durpi” included a polished logo, packaging mockups, and various branding applications. The primary logo incorporates natural colors and shapes to emphasize the organic ingredients, while the packaging design reinforces the health-focused and sustainable attributes. The branding extended to a digital presence, ensuring consistency across all platforms.

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