Digify – Startup Branding

Background
  • Clint : Digify LLC
  • MY ROLE : BRANDING
  • dec 2019

Founded in 2019 by Alex Reed in Fairfax, Virginia, Digify aims to digitalize manual work, making life easier for homes and small businesses. This project showcases my ability to create a cohesive and impactful visual identity aligned with the company’s mission.

Problem and Goals

The primary challenge was to design a user-friendly, memorable brand that conveys trust and professionalism. Our goal was to simplify digital organization and enhance productivity for our target audience.

Process and Solution

Our development process involved thorough research and drew inspiration from modern digital aesthetics and minimalist design principles. The logo features a distinctive ‘d’ shape for flexibility and customization. The color palette includes calming blues paired with vibrant accents, and modern, clean typography enhances readability.

impact

Rebranding has modernized Digify’s image, increasing brand recognition and customer engagement. The new brand identity is both functional and visually compelling, perfectly aligning with Digify’s mission to simplify digital organization and bring harmony to users.

Digify’s brand applications span a range of media, including stationery, a user-friendly website, apps, and digital signs for advertisements. All elements reflect the brand’s clean and professional aesthetic.

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